Private label roof and floor coatings and products allow businesses to customize and brand their products, providing customers with a value proposition. These strategies enable companies to establish themselves as industry leaders and differentiate their brands from competitors. Moreover, private labeling can increase brand recognition, customer loyalty, and revenue in the long run.

At Specguard, we are dedicated to producing high-quality and unique coatings that can add value to the product line! We also offer a Private Label and Distributor Program to help businesses grow their brand and increase revenue. Our program includes a drop-ship option enabling enterprises to reduce freight costs and ensure that their products reach customers quickly and efficiently.

Private Label Manufacturing and Distribution

Private labeling is an effective method of distinguishing one’s products from the wide range of options accessible online. With this strategy, businesses can get their products produced by a third-party but marketed under their brand name. This approach also allows companies to design their distinct brand identity customized to cater to the requirements of their target audience.

In private label manufacturing and distribution, businesses work with suppliers to develop products that meet their unique specifications. This process may involve customizing the product’s design, packaging, and labeling to reflect the brand’s unique identity. Once the products are manufactured and branded, they are delivered to the retailer to sell under their brand name.

The Private Labeling Process

Private labeling is a turnkey solution offered by Specguard that makes it easy for businesses to create their brand identity and increase profitability. Here is a 3-step procedure for successful labeling:

Step 1: Selecting a Product

The process of private labeling begins with selecting a product. Some top-quality products under Specguard’s program include SCP20 Single Component Polyaspartic, CM2 Concrete Mender, and SG44 Roof Coating.

  • SCP20 is a highly efficient single-component polyaspartic system that eliminates the concerns associated with traditional two-component methods. It provides exceptional functionality and 45 to 50 minutes of working time.
  • CM2 Concrete Mender is a quick-curing, low-viscosity, high-strength crack repair product that strongly bonds with concrete to repair and fill cracks and spalls. It offers around 30 minutes of curing time and can be color-matched with aggregate to any surface.
  • SG44 Roof Coating is a premium-grade modified acrylic that can be formulated to meet specific product performance criteria. It delivers excellent strength, durability, and resistance to ponding water.

Step 2: Establishing the Specifications

Once a product has been selected, the private label process advances to the specification phase. At this stage, businesses can customize the product to align with their branding needs by incorporating their unique brand name and logo. Such customization not only creates brand recognition but also fosters customer loyalty.

Besides branding, the private label process also involves tailoring the product’s specifications to meet the business’s specific requirements. This customization can include product color, scent, texture, and formulation adjustments. By customizing and optimizing the product, companies can differentiate themselves from competitors and offer unique, high-quality solutions to their customers.

Step 3: Setting Up Accounts for Distribution

The final step in the private labeling process is the distribution set-up, ensuring that the finished products reach the customers quickly and efficiently. One option is establishing a freight account specifically for private-label products. They can also utilize their existing account to ship the products as if they were being shipped from their facility.

Benefits of Private Labeling

Private labeling offers several advantages to businesses seeking a unique brand identity. The following are some of the most significant benefits of this strategy:

Brand Building and Establishment

Having private labels enables businesses to establish a distinctive brand identity. Customers associate attributes such as dependability, quality, and trustworthiness with companies when they regularly buy products under their brands. As a result, it can foster customer loyalty and boost repeat purchases over time.

Customer Recognition

When customers recognize and trust a particular brand, they are more likely to make repeat purchases and recommend the products to others. This customer recognition can lead to increased sales and revenue for the business. Moreover, private labeling allows companies to design customized packaging that appeals to their customer’s preferences.

Direct Partnership With Suppliers and Sources

A direct partnership with suppliers and sources can give businesses more control over the product’s quality and specifications. They can work closely with the manufacturer to ensure the product meets their unique requirements and standards. Moreover, they can negotiate prices and terms. This ensures that they get the best possible deals, which can lead to lower costs and higher margins.

Greater Control Over Pricing, Marketing, Sales, and Distribution

Private labeling allows businesses to control the product’s pricing, marketing, sales, and distribution. They can adjust the pricing according to their target audience’s budget and market demand as they control the product’s specifications. This also allows them to price the product competitively and ensure higher profit margins.

Businesses can experiment with different marketing strategies to find the most effective approach to promote their brand. Furthermore, this approach gives companies more control over sales and distribution. They can sell their products through their online store or partner with retailers to distribute them.


One advantage of private labeling is that it can increase profitability due to lower overhead costs. Since third-party manufacturers fabricate label products, businesses do not have to invest in expensive manufacturing equipment, facilities, or personnel.

Lower Operating Costs

Private labeling can streamline business operations, reduce waste, and avoid unnecessary expenses. For instance, they can avoid spending money on excess inventory and warehousing fees by only producing products as they are needed. Additionally, they can save on marketing and advertising costs by relying on their established brand and customer base.

What To Look For in Private Label Manufacturers

Finding suitable private label manufacturers entails evaluating different aspects to ensure they work with someone dependable. Several essential factors include the following:

Product Specialization

Businesses must look for manufacturers specializing in producing the product they want to create. Specialization ensures that the potential partner deeply understands the product’s requirements, the production process, and the best practices for quality control. Moreover, it increases the likelihood that the manufacturer has invested in specialized equipment, technology, and workforce to produce high-quality products efficiently.

Competitive Pricing

Companies and business owners must ensure they partner with private label manufacturers who can provide high-quality products at a reasonable cost. However, it is important to note that the cheapest option is not always the best; it can compromise product quality and hurt the brand’s reputation and profitability in the long run.

Product Quality

High-quality products will satisfy customers and improve the business’s reputation and success. A reliable private label manufacturer should be able to produce products that meet industry standards and regulations. They should also have a quality control process to consistently ensure their products meet their client’s requirements.

Reliable Delivery

Businesses should ensure the manufacturer has a reliable and efficient shipping system to deliver their products on time. Late deliveries can result in lost sales and damage the brand’s reputation. Therefore, it is important to consider the manufacturer’s location, shipping options, and proven track record of timely delivery.

Private Label Floor and Roof Products at Specguard

Since 2004, Specguard has offered innovative products that can enhance a business’s product line, making it easier to build its brand! Our private label and distribution program aims to deliver customized branding and reliable distribution. Moreover, we offer a unique single-part polyaspartic floor system, which sets us apart from our competitors, providing two-part systems.

Contact us today to learn more about our products and services, or request a quote now!